MTN Jetski
MTN Jetski Customer Care: A Tale of Two Worlds
Lagos, Nigeria
Interior Design
Lighting Design
Workplace Strategy
Construction
When MTN Jetski approached us to reimagine their Lagos customer care outlet, the brief carried a dual responsibility: to foster engagement with Jetski club members; both MTN users or non-users while delivering efficient customer service. The design had to blend business and client engagement seamlessly, embody MTN’s values, and optimize every inch of space.
The Premise: Reinventing for Relevance
We began with an existing space, tasked with transforming it into a dual-function environment; one that caters to both regular customers and VIP members of the Jetski club. By carefully studying the demographics of customers and staff who interact with the space daily, we developed a scheme rooted in functionality and technology. This approach allowed us to create an inspiring, motivating environment that enhances customer satisfaction, client engagement, and staff productivity, all while echoing MTN’s bold brand identity.
The Public Experience: Welcoming, Efficient, Connected
The public customer area, manned by two personnel, was designed to be warm and approachable while maintaining professional control. A low, openable side door beside the service desk ensures staff security without compromising accessibility. With five well-planned seating spaces, customers can wait in comfort while immersed in an atmosphere that feels modern yet familiar.
The brown wall panels, clean white surfaces, and framed MTN branding serve as both a welcoming backdrop and a visual anchor, immediately communicating trust and reliability. Every detail speaks to functionality and efficiency, ensuring the space remains practical yet engaging.
The Private Experience: Hidden Exclusivity
Behind the walls, a concealed door embedded within the panel feature leads to the VIP area, an elevated space reserved for premium clients. This hidden transition transforms the customer journey into a discovery, revealing a lounge-like setting for personalized service.
Here, three armchairs with mini side desks create a comfortable, intimate environment attended by one dedicated service personnel. The design centerpiece; a backlit MTN logo mounted on extruded maze-like wall panels with subtle backlighting radiates prestige and innovation. Minimalist tones, combined with framed brand elements, complete the look, striking the balance between sophistication and corporate identity.
Client
MTN Nigeria & Lagos Jet Ski
Location
Lagos, Nigeria
Status
Completed
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